About Us
TRUEbenefits is embracing our Alera Group brand to reflect our national capabilities, industry expertise and expanded resources in all areas of our business.
In 2017, TRUEbenefits and 23 firms across the nation joined to form Alera Group. Six years later, we are 180 firms strong, working together to leverage powerful relationships, industry experience and resources with the goal of supporting our clients’ business strategies and elevating the experience of working with us. By embracing our new branding of Alera Group, we will continue to bring our clients a personalized set of solutions while reflecting our expanded capabilities. What remains consistent is holding our clients at the core of our business.
We are excited about this next step in our evolution as we continue to build a great company with clients at our center. Through collaboration and teamwork, we will continue to offer you the resources of a national firm along with the personalized experience of a local partner.
As Alera Group, we are stronger together!
Beyond Benefits as Usual
We ask questions you haven’t heard before. Digging deeper gives us the understanding to customize cost-effective solutions that advance our clients’ business goals, see them through times of rapid change, and help recruit and retain the best people in their industries. Our clients know they can count on us for total transparency and an independent point of view. Our firm attracts passionate, industry-experienced people who value the time we give them to go above and beyond for our clients. It’s not enough to be reactive around renewal time. Together, we bring the strategic thinking, attention to detail and proactive perspective that employee benefits need all year round.
By delivering measurable results and client satisfaction, we have earned a Net Promoter Score of 88 —much higher than those of leading Fortune 500 companies. Most important, it earns our clients’ confidence that they’re getting higher value from every benefit dollar.
Meet Our Team
Meet our Team
Aaron Millman
Consultant
Aaron Millman has worked in consulting large employer groups since 2007. He strives to help employer groups provide high-quality benefits programs for their employees with effective and innovative plan designs that match their needs. His passion is in designing creative employee benefit plan strategies through collaboration with his clients. Aaron joined the Alera Group team in 2018. He has a BA from the University of Washington, and has spent his entire career in the employee benefits consulting space. When not working or working out, Aaron spends time renovating houses, playing favorites with his nieces & nephews, and traveling.
LinkedInEmma Potter
Senior Client Manager, Team Lead
Emma Potter joined the Alera Group team in 2014. A graduate of the University of Washington, Emma brings extensive experience in managing groups of varying sizes and complexities, with a strong passion for employee benefits. In addition to supervising the client service team, Emma works directly with clients to ensure their satisfaction and success. She loves providing exemplary service to her clients and team and crafting creative, valuable benefit programs tailored to client needs. Outside of work, Emma enjoys spending quality time with her family and friends, as well as cooking, reading, and home improvement projects.
LinkedInKris Elshaug
Client Manager
Kris Elshaug has enjoyed over 30 years in the health insurance industry, and has been with Alera Group since 2022. She has worked with individual clients and Medicare beneficiaries, as well self-funded, level-funded and fully insured groups of all sizes. Kris considers compliance to be an integral part of the health and welfare plan and is passionate about assisting her clients satisfy these requirements. She is committed to building and maintaining client and employer relationships through genuine communication and outstanding customer service. Kris spends her free time with family and friends, watching Marines games and traveling.
LinkedInVictor Carter
Client Manager
Victor Carter has worked in benefit administration and account management for over 25 years. His combination of administrator, broker and carrier experience give him a well-rounded approach to helping employers navigate their benefit programs. He is customer focused and loves working with clients to help them achieve and exceed their goals and expectations. Victor joined Alera Group in 2020. When Victor’s not working, he enjoys spending time with family, cooking and exploring new places.
LinkedInEXPERT EDUCATION
Events and Webinars
Employee Benefits
Preparing for Open Enrollment: How to Engage and Educate Your Employees on Their Total Benefits Package
In this session, our experts will share guidance on setting yourself up for success during Open Enrollment.
August 21, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Q3 2025 Quarterly Compliance Webinar
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
September 9, 2025 at 01:00 pm CT | Virtual
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Employee Benefits
Q4 2025 Quarterly Compliance Webinar
Alera Group's quarterly employee benefits compliance roundup will help you stay current on the latest national regulatory developments impacting employers.
November 4, 2025 at 01:00 pm CT | Virtual
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THOUGHT LEADERSHIP
Insights
Employee Benefits
Legal Alert: IRS Issues Affordability Percentage Adjustment for 2026
The Internal Revenue Service (IRS) has released Rev. Proc. 2025-25, which contains the inflation adjusted amounts for 2026 used to determine whether employer-sponsored coverage is “affordable” for purposes of the Affordable Care Act’s (ACA) employer shared responsibility provisions and premium tax credit program.
July 23, 2025
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Employee Benefits
Legal Alert: Enforcement of the HIPAA Reproductive Health Care Privacy Rule Vacated Nationwide
On June 18, 2025, a federal district court in Texas vacated a significant portion of the HIPAA Privacy Rule to Support Reproductive Health Care Privacy (“Final Rule”), which was implemented on April 24, 2024, on a nationwide basis. The Final Rule, which was implemented in response to the U.S. Supreme Court’s decision in Dobbs v. Jackson Women’s Health Organization (effectively overturning Roe v. Wade), was intended to protect the ability of individuals to receive reproductive health care when the care is provided lawfully under the circumstances without risk of an individual’s identity or health information being disclosed for purposes of state criminal, civil or administrative investigations (or for imposing liability related to lawfully providing or obtaining reproductive healthcare).
July 21, 2025
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Legal Alert: Employee Benefits Provisions in the One Big Beautiful Bill Act
On July 3, 2025, Congress passed a reconciliation bill (the “Reconciliation Act”) previously named the One Big Beautiful Bill Act, but subsequently redesignated “An Act to provide for reconciliation pursuant to title II of H. Con. Res. 14.”
July 8, 2025
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Benchmarking: How Do Your Organization’s Employee Benefits Offerings Stack Up?
For the sixth consecutive year, Alera Group is offering a valuable piece of market intelligence: our Healthcare and Employee Benefits Benchmarking Report. We’ll introduce the 2025 edition on its release date, June 26, with a one-hour webinar beginning at 1 p.m. CT.
June 5, 2025
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